Consumer Behaviour

Enrollment is Closed

About This Course

The course "Consumer Behaviour" offers an introduction to the behavioral perspectives in Marketing that will provide a conceptual awareness to any participant working in retailing/advertising/brand management/ sales management/ marketing research/ marketing strategy/ digital marketing in the areas of consumer fast moving goods as well as durable goods and services.

Requirements

-Working knowledge with the medium of instruction

- Basic understanding of Marketing concepts

Course Staff

Course Staff Image #1

Staff Member #1

Biography of instructor/staff member #1

Course Staff Image #2

Staff Member #2

Biography of instructor/staff member #2

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Course Number

  • MK204x

Classes Start

  • Sep 16,2021

Estimated Effort

  • None

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