Introduction to Marketing Essentials
Identify, understand and learn the basics of marketing management theories with real-world business scenarios.
Objective
In this introductory marketing course, you will build a sound foundation of essentials of marketing. You will learn the theories of marketing through practice (examples and illustrations). This course will explain what marketing is about in the simplest of terms and lay the foundation to your pathway to excellence in the wonderful world of marketing.
The target audience for this course includes working professionals who wants to know the basics of marketing, sales executives, individuals interested in marketing, BBA and MBA students and new entrepreneurs.
Who will this course benefit
Course Instructor
Professor Ashis Mishra
Marketing
Indian Institute of Management Bangalore (IIMB).