Strategic Management course

This page will guide you through the course syllabus and provide important information related to this course.

Course Agenda

Week 1: Introduction to Strategic Management

What is strategy?

Strategic Decisions

Strategic Management Process

Week 2: Analyzing the External Environment

Strategic Context of the Firm

Industry Analysis: Porter's Framework, Complementors, Strategic Groups

PESTLE Analysis 

Week 3: Analyzing the Internal Environment

Analyzing the Internal Environment

Resource-Based View of the Firm

VRIO framework

Week 4: Competitive Positioning

Competitive Positioning

Generic Strategies

Determining Competitive Scope

Risk Management

Value Chain Analysis

Crafting Successful Strategies

Week 5: Managing the Multi-business Firm

Introduction to Corporate Strategy

Vertical Integration

Product Diversification

Geographic Diversification

Choosing a Portfolio

Managing a Multi-Business Firm

Diversification in Emerging Economies

Time Commitment

Weekly Commitment

4-5 hours per week. This includes the time spent in going through the course materials (videos and reading materials), completing the assessment(s), and participating in the discussion forums.

Grading Scheme

To obtain a certificate you will have to take all assessments and an exam, and score above 60%.